I was part of the internal creative team at Under Armour who briefed-in and oversaw the agency working on the Curry 4 campaign. We reviewed concept territories presented and oversaw campaign development and final campaign directive buildout and implementation across all channels of retail, dotcom, social, ola, and activations. The work was completed by Tether.
My Role : Art Director Global Brand Creative
My Role : Art Director Global Brand Creative
Agency: Tether
