Our team partnered with Vans to launch the Comfy-Cush Campaign this was brought to life through the lens of Comfy-Cush High. A pop up experience with a history lesson, science experiment and even the detention room.
My role was to oversee creative and design development of the environment and across all touch points in the experience. From check-in with coat check, to the locker room where every attendee received a plush pair of Comfy-Cush Era's + swag. From there it was off to Science Class where the Comfy-Cush tech was brought to life through an experiment, then over to History Class with a quick lecture from Tony Alva, then finally over to the Gymnasium where Lil Wayne performed.
This project was a true collective effort of our creative team while working closely with the internal Vans creative team.
My role was to oversee creative and design development of the environment and across all touch points in the experience. From check-in with coat check, to the locker room where every attendee received a plush pair of Comfy-Cush Era's + swag. From there it was off to Science Class where the Comfy-Cush tech was brought to life through an experiment, then over to History Class with a quick lecture from Tony Alva, then finally over to the Gymnasium where Lil Wayne performed.
This project was a true collective effort of our creative team while working closely with the internal Vans creative team.
