The creative team worked with internal leadership and agency partners to concept and develop Goodblend 2.0. I was the creative lead working closely with the VP of Creative to explore a new creative direction for Goodblend. I also helped to oversee the agency partner providing design direction and feedback on brand creative & retail concepts.
VP Creative: Brad Hebebrand
Creative Direction / Art Direction: Michael Eaton
Copy: Krista Carothers
Graphic Design: Courtnie Dani Barber-Mayo
Agency Partners: ChangeUp, Oust
VP Creative: Brad Hebebrand
Creative Direction / Art Direction: Michael Eaton
Copy: Krista Carothers
Graphic Design: Courtnie Dani Barber-Mayo
Agency Partners: ChangeUp, Oust
DIGITAL
OOH & PRINT
