The internal creative team worked with the marketing and brand partners to launch Parallel's first cannabis beverage. The Heights brand is one of Parallel's premium in-house product brands, that features top tier edibles ranging from chocolates, mints and now a fruit infused THC beverage. I led the creative concepting and campaign development, working closely with the VP of Creative and marketing leadership reviewing, critiquing, finessing and finally launching the campaign.
Launched FA21
VP Creative: Brad Hebebrand
Creative Direction / Art Direction: Michael Eaton
Copy: Krista Carothers
Graphic Design: Courtnie Dani Barber-Mayo
Agency Partners: Nimaroh, Oust
Launched FA21
VP Creative: Brad Hebebrand
Creative Direction / Art Direction: Michael Eaton
Copy: Krista Carothers
Graphic Design: Courtnie Dani Barber-Mayo
Agency Partners: Nimaroh, Oust
PEACH MANGO
PASSIONFRUIT LEMONADE
