Worked with the Brand & Marketing teams to launch the New Heights Seltzer beverages at Parallel. Heights is one of Parallel's in-house product brands, that features top tier edibles ranging from chocolates, mints, beverage, and now seltzers. I led the creative concepting and campaign development, working closely with the VP of Creative and marketing leadership reviewing, critiquing, finessing and finally launching the campaign.
Launched SP22
VP Creative: Brad Hebebrand
Creative Direction / Design Direction: Michael Eaton
Copy: Krista Carothers
Graphic Design: Courtnie Dani Barber-Mayo
Launched SP22
VP Creative: Brad Hebebrand
Creative Direction / Design Direction: Michael Eaton
Copy: Krista Carothers
Graphic Design: Courtnie Dani Barber-Mayo
KEY ART
