THIS TURF AND BRAND CAMPAIGN LAUNCHED IN SP '22
JOHN DEERE WAS BRINGING SOME OF THEIR FIRST ELECTRIC MACHINES
TO THE MARKET AND WE WERE TASKED WITH CRAFTING AND TELLING THAT STORY.
AS PART OF THE EP&CO DEERE TEAM WE CONCEPTED, DEVELOPED AND
LAUNCHED THIS TEASER CAMPAIGN THAT INCLUDED TV AND SOCIAL.
MY ROLE: ACD ART
GCD: CORY SCHEARER
CD COPY: JIMMY MCDONALD
CD ART: MIKAEL KRIISA
ACD COPY: MATT BENJAMIN
BEFORE REVEALING JOHN DEERE'S LATEST ELECTRIC MACHINES WE DEVELOPED THIS MOVING ENERGETIC LIGHT PATH THAT TRAVERSED THE LANDSCAPE, THIS PATH REPRESENTED ALL OF THE CATEGORIES OF MACHINES DEPENDING ON THE LANDSCAPE. BELOW FOR INSTANCE WAS OUR LIGHT PATH MAKING A SHARP RADIUS TURN IN A RESIDENTIAL LAWN REPRESENTING THE ALL NEW ELECTRIC ZERO TURN MOWER, THE FIRST ALL ELECTRIC MACHINE THAT DEERE LAUNCHED WITH.
BRAND ELECTRIFICATION
SOCIALS, SHORT FORM CONTENT, AND VISUALS
