The team developed and built the integrated creative campaign to launch and promote the Lego Create Your Escape activation. The campaign included influencer seeding kits and recruitment content, the videos targeted kids who are loosing interest in Lego so that Lego could reconnect with the consumer. Including Social, Digital, OOH, Collateral.
CD: Michael Eaton
AD: Brian Eyler
GD: Steve Quested
Producer: Jenni Reetz
CD: Michael Eaton
AD: Brian Eyler
GD: Steve Quested
Producer: Jenni Reetz
