New Balance tasked my team at Set Creative with designing and building the retail directive for the FA19 Grey Day campaign. We worked closely with the New Balance team to develop the concepts, elements & technical drawings.
From the client at NB:
I was fortunate to work with Michael during his time at Set Creative and witnessed first-hand some of the skills he brings to the table: his thoughtful designs, his innovative mindset and team leadership. Michael was an ideal creative partner on the projects we worked on together. I knew the creative brief was in the right hands from beginning to end with the team under his leadership. The entire creative process was concept driven, collaborative and iterative to craft premium yet scalable in-store experiences for our team at New Balance global. And he led the projects to success. The designs resonated with our audience. Seeing the work come to life in various markets around the globe, across various store formats - from Flagship to inline to key accounts – validated the quality of the work! Any client would be lucky to have Michael on their team.
My Role: Creative Director
3D Design: David Nokovic, Brian Eyler
2D Design: Kit MacAllister
Production Design: Adam Wade
My Role: Creative Director
3D Design: David Nokovic, Brian Eyler
2D Design: Kit MacAllister
Production Design: Adam Wade
Final approved environmental visualizations
Final Retail Directive
