Working closely with the Oakley Experiential team we worked to create a pop up experience at the Oakley Flagship Store in Miami FL during Super Bowl LIV. My team worked to concept, design and craft pinnacle retail installations and an in-store experience that hero'd the Oakley PRIZM lens technology. A customer could go inside the experience and create their own PRIZM Gradient World that would move and shift, and receive a digital takeaway.
Creative Direction: Michael Eaton
Art Direction & 3D Design: Brian Eyler
