This project was briefed in to simply set up production files for the Run Category Sell-In Sheets to be spiral bound. This booklet would be given to Run Specialty sales associates as UA Run Product education. This was how this project had previously been executed for some time. I immediately felt that a small custom printed booklet could be viewed as a more premium execution, conveying a stronger sense of brand value and thus elevating the UA Run Footwear.
After going through a few budget conversations, we found that we would be able to print a 20 page booklet with screen printed cardstock cover, and rubber band binding for less than the spiral bound books. So we got the green light to design the SS16 UA Run Brand Book. In the end the response was really positive, several of the Run Specialty sales associates shared that they not only loved the books but that they would use them with customers to review and compare products. The reason I bring up this smaller project is that I believe everything's an opportunity, and trying (or proposing) a new way to approach or tackle a project might just be the right thing to do.
Art Direction and Design: Michael Eaton
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