My team worked to concept and craft the Campaign Directives for each phase with Key Art, Headlines, Lockups and an Asset toolkit. We designed a custom footwear seeding kit, partnered with and oversaw local content creators for olv and social content. The team also crafted event specific creative that still connected back to the full seasonal look.
Creative Director: Carl Nielson
Art Direction & Design Direction: Michael Eaton
Graphic Design: Jenae Stone & Connor Parrot
SS17 Threadborne Slingflex & Shift Key Art
UA Threadborne Slingflex Seeding Kit
To help launch the SS17 Sportstyle campaign we partnered with Hypebeast to host the Hypebeast Hotel at Coachella. The Vip's and influencers got the latest UA Sportstyle swag including the new Threadborne Slingflex and Shift Sneakers. There was live music, dj's, and cold beverages alongside the pool.
We partnered with New York artist Bisco Smith for a Shift inspired art installation on the pool house.
OLV & Social Videos produced with local up and coming content creators.
SS17 Campaign Evolution for the Shit the Culture Event
Renderings and Retail Design for the SS17 Retail Directive
UA ARMOURY at CHAMPS Takeover
Campaign Directive for Stage One Campaign Launch
PRESS: