AS PART OF THE EP&CO DEERE TEAM WE CONCEPTED,
DEVELOPED AND LAUNCHED THE JOHN DEERE FY24 BRAND CAMPAIGN.
THIS FULL INTEGRATED CAMPAIGN INCLUDED TV, OLV, SOCIAL, DIGITAL AND PRINT.
MY ROLE: ACD ART
GCD: CORY SCHEARER
CD COPY: JIMMY MCDONALD
CD ART: MIKAEL KRIISA
ACD: MATT BENJAMIN
BRAND DESIGN: JIVAN DAVÉ
COPY: WILL HORN
This is the internal campaign interpretation, to show how Deere employees are at the forefront of supporting us ALL.
Here are select pages from the visual center and directive for consistent global executions.